TY  - BOOK
AU  - Moskowitz, Howard R.
AU  - Gofman, Alex.
TI  - Selling blue elephants: how to make great products that people want before they even know they want them 
SN  - 9788131713747
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Marketing
KW  - New products
N1  - Includes bibliographical references and index
ER  -