Entertainment marketing & communication : selling branded performance, people, and places - Sayre, Shay. (Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008)
Includes bibliographical references and index.
Keywords: Leisure industry -- United States -- Marketing; Performing arts -- United States -- Marketing; Entertainment events -- United States -- Marketing; Amusements -- United States -- Marketing; Tourism -- United States -- Marketing; Recreation -- United States -- Marketing; Consumer behavior -- United States; Communication in marketing -- United States