Sayre, Shay. <br/><br/>
Entertainment marketing & communication :  selling branded performance, people, and places / 
 Entertainment marketing and communication 
Shay Sayre. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2008. 
 - xxii511 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131722152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leisure industry -- Marketing.-- United States <br/>Performing arts -- Marketing.-- United States <br/>Entertainment events -- Marketing.-- United States <br/>Amusements -- Marketing.-- United States <br/>Tourism -- Marketing.-- United States <br/>Recreation -- Marketing.-- United States <br/>Consumer behavior -- United States.<br/>Communication in marketing -- United States.
<br/><br/><label>Dewey Class. No.: </label>790.2  / SHA [ Shelf 57 ]