TY  - BOOK
AU  - Prahalad, C. K.
TI  - The fortune at the bottom of the pyramid: eradicating poverty through profits 
SN  - 9788131730805
U1  - 338.8881724 
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - International business enterprises
KW  -  Social aspects
KW  -  Developing countries
KW  - Non-governmental organizations
KW  - Poor
KW  - Economic assistance
KW  - Globalization
KW  -  Economic aspects
UR  -  http://10.10.1.6/eresource1/InternationalBusinessEnterprises/TheFortuneatTheBottomofthepyramid9003.zip 
ER  -