Parker, James F.    1947- <br/><br/>
Do the right thing :  how dedicated employees create loyal customers and large profits / 
James F. Parker. 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  c2008. 
 - ix, 263 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131725399 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Southwest Airlines Co. -- Management.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Airlines -- Management.-- United States <br/>Customer relations -- United States.<br/>Customer services -- United States.
<br/><br/><label>Dewey Class. No.: </label>387.70683  / PAR [ Shelf 3 ]