TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary 
AU  - Agnihotri, Prafulla Y
AU  - Haque, Ehsan ul
TI  - Principles of marketing: A South Asian Perspective 
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (p. R1-R26) and indexes
ER  -