Solomon, Michael R. <br/><br/>
The truth about what customers want / 
 What customers want 
Michael R. Solomon. 
 - Upper Saddle River, N.J. :  FT Press,  c2009. 
 - x, 209 p. ;  22 cm. 
 - The truth about .
 - Truth about (FT Press) .
<br/><br/>Includes bibliographical references (p. 201-208). 
<br/><br/><label>ISBN: </label>9788131726310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers -- Attitudes.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SOL [ Shelf 70 ]