The soul of the corporation : how to manage the identity of your company - Bouchikhi, Hamid; Kimberly, John R. (John Robert), 1942- (Upper Saddle River, N.J. : Wharton School Pub., 2008)
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
Includes bibliographical references and index.
Keywords: Corporate culture; Corporate image; Brand name products -- Management; Business names -- Management