TY  - BOOK
AU  - Albarran, Alan B.
TI  - Management of electronic media
SN  - 8131501914
U1  - 302.23068 
PY  - 2006///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Mass media
KW  -  Management
N1  - Includes bibliographical references and index
ER  -