Albarran, Alan B. <br/><br/>
Management of electronic media / 
Alan B. Albarran. 
 - 3rd ed. 
 - Belmont, CA :  Thomson/Wadsworth,  c2006. 
 - xxiv, 333 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8131501914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Management.
<br/><br/><label>Dewey Class. No.: </label>302.23068  / ALB [ Shelf 17 ]