TY  - BOOK
AU  - Gilmore, James H., 
AU  - Pine, B. Joseph.
TI  - Markets of one: creating customer-unique value through mass customization 
T2  - A Harvard business review book
SN  - 1578512387 (alk. paper)
U1  - 658.812 
PY  - 2000///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Flexible manufacturing systems
KW  - Product management
KW  - Relationship marketing
N1  - Includes index
ER  -