Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. - Boston, Mass. : Harvard Business School Press, c2000. - xxv, 210 p. : ill. ; 24 cm. - A Harvard business review book . - Harvard business review book series .

Includes index.

1578512387 (alk. paper)


Flexible manufacturing systems.
Product management.
Relationship marketing.

658.812 / GIL [ Shelf 69 ]