Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity /
Rita Gunther McGrath, Ian C. MacMillan.
- Boston, Mass. : Harvard Business Press, c2009.
- vi, 249 p. : ill. ; 25 cm.
Includes bibliographical references (p. 227-235) and index.
Driving corporate growth with the right disciplines -- Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth.