TY  - BOOK
AU  - Grewal, Dhruv.
AU  - Levy, Michael, 
TI  - Marketing
SN  - 9780073380957 (alk. paper)
U1  - 658.8 
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 625-656) and indexes
ER  -