TY  - BOOK
AU  - Johnston, Mark W.
AU  - Marshall, Greg W.
TI  - Relationship selling
SN  - 9780073404837 (alk. paper)
U1  - 658.85 
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Selling
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references (p. 431-439) and indexes
ER  -