TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel.
TI  - Strategic marketing
SN  - 9780071263351 (alk. paper)
U1  - 658.802 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  -  Decision making
KW  -  Management
KW  -  Case studies
N1  - Includes bibliographical references and indexes
ER  -