Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xv, 784 p. :  ill., map ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071263351 (alk. paper) 0071263357 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making.<br/>Marketing -- Management.<br/>Marketing -- Management -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA [ Shelf 80]