Hague, Paul N. <br/><br/>
Market research in practice :  a guide to the basics / 
Paul Hague, Nick Hague & Carol-Ann Morgan. 
 - London ;   Sterling, VA :  Kogan Page,  2004. 
 - xii, 244 p. :  ill. ;  24 cm. 
 - Market research in practice series .
<br/><br/>Includes bibliographical references (p. 221-235) and index. 
<br/><br/>Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting. 
<br/><br/><label>ISBN: </label>0749443197 9780749443191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAG [ Shelf 70 ]