TY  - BOOK
AU  - Baskin, Merry.
AU  - Earls, Mark.
TI  - Brand new brand thinking: brought to life by 11 experts who do 
SN  - 9788175542586
U1  - 658.827 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  -  Brand name products
KW  - Brand name products
N1  - Includes bibliographical references (p. 204-205) and index
ER  -