Brand new brand thinking :  brought to life by 11 experts who do / 
edited by Merry Baskin and Mark Earls. 
 - London :  Kogan Page,  2002. 
 - x, 212 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 204-205) and index. 
<br/><br/><label>ISBN: </label>9788175542586 9788175542587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Brand name products.<br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827  / BAS [ Shelf 69 ]