TY  - BOOK
AU  - Parameswaran, M. G.
TI  - Understanding consumers: building powerful brands using consumer research 
SN  - 0070474095
AV  - 658.834 PAR
U1  - 658.834 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer management
KW  - Consumer research
ER  -