Parameswaran, M. G. <br/><br/>
Understanding consumers :  building powerful brands using consumer research / 
M. G. Parameswaran. 
 - New Delhi :  Tata McGraw-Hill,  2003. 
 - 235 p. ;  35 cm. 
<br/><br/><label>ISBN: </label>0070474095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer management.<br/>Consumer research.
<br/><br/><label>LC Class. No.: </label>658.834  / PAR 
<br/><br/><label>Dewey Class. No.: </label>658.834  / PAR [ Shelf 70 ]