Lilien, Gary L. <br/><br/>
Principles of Marketing Engineering,/ 
Gary L. Lilien, Arvind Rajaswammy, & Arnaud De Bruyn 
 - Oxford:  Trafford Pubs,  2007 
 - 210p.  24cm 
<br/><br/><label>ISBN: </label>9781425135867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL [ Shelf 67 ]