TY  - BOOK
AU  - Jeannet, Jean-Pierre.
AU  - Hennessey, Hubert D.
TI  - Global marketing strategies
SN  - 0618310592
U1  - 658.84 
PY  - 2004///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Export marketing
KW  -  Management
KW  -  Case studies
N1  - Includes bibliographical references and indexes
ER  -