Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies / 
Jean-Pierre Jeannet, H. David Hennessey. 
 - 6th ed. 
 - Boston, Mass. :  Houghton Mifflin,  c2004. 
 - xxi, 613 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618310592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing -- Management.<br/>Export marketing -- Management -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.84  / JEA