TY  - BOOK
AU  - Kotabe, Masaaki.
AU  - Helsen, Kristiaan.
TI  - Global marketing management
SN  - 9780470505748
U1  - 658.804 
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Export marketing
KW  -  Management
KW  - International business enterprises
N1  - Includes bibliographical references and index
ER  -