Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe & Kristiaan Helsen. 
 - 5th ed. 
 - Hoboken, NJ :  Wiley,  c2008. 
 - xxiii, 717p.  ill. (some col.), col. maps ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470505748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing -- Management.<br/>International business enterprises -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.804  / KOT [ Shelf 80 ]