Nagle, Thomas T.,    1951- <br/><br/>
The strategy and tactics of pricing: A guide to Growing More Profitably / 
Thomas T. Nagle, John E. Hogan, Joseph Zale. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - 334p.  24cm. 
<br/><br/>Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. 
<br/><br/><label>ISBN: </label>9780136106814 0136106811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing -- Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.816  / NAG [ Shelf 80]