TY  - BOOK
AU  - Nagle, Thomas T., 
TI  - The strategy and tactics of pricing: a guide to profitable decision making 
SN  - 0138515107
U1  - 658.816 
PY  - 1987///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Pricing
KW  - Marketing
KW  -  Decision making
N1  - Includes bibliographies and index
ER  -