TY  - BOOK
AU  - Lusch, Robert .F
AU  - Vargo Stephen. L
TI  - The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions,
SN  - 9780765614919
U1  - 658.8 
PY  - 2006///
CY  - New York
PB  - M.E. Sharpe
KW  - Service marketing
ER  -