The Service-Dominant Logic Of Marketing:  Dialog, Debate, And Directions,/ 
Lusch, Robert. F, Vargo Stephen L forwarded by Ruth N. Bolton & Frederick E Webster Jr. 
 - New York :  M.E. Sharpe,  2006 
<br/><br/><label>ISBN: </label>9780765614919 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LUS [ Shelf 67 ]