TY  - BOOK
AU  - Chernatony, Leslie de
TI  - From Brand Vision to Brand Evaluation: the Strategic Process of Growing & Strengthening Brands,
SN  - 9788131213384
U1  - 685.827 
PY  - 2006///
CY  - Oxford U.K
PB  - Elsevier
KW  - Branding
ER  -