TY  - BOOK
AU  - Chaudhuri, Arjun
TI  - Emotion and Reason in Consumer Behavior,
SN  - 9788131211090
U1  - 658.8342 
PY  - 2006///
CY  - Amsterdam ; , Boston
PB  - Elsevier Butterworth-Heinemann
KW  - Consumer behavior
KW  -  Psychological aspects
ER  -