Chaudhuri, Arjun <br/><br/>
Emotion and Reason in Consumer Behavior,/ 
Arjun Chaudhuri 
 - Amsterdam ;   Boston :  Elsevier Butterworth-Heinemann,  2006. 
 - xv, 165 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9788131211090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior -- Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CHA [ Shelf 70 ]