TY  - BOOK
AU  - Cullen, John B. 
AU  - Parboteeah, Praveen.
TI  - International business: strategy and the multinational company 
SN  - 9780415800570 (hbk : alk. paper)
U1  - 658.4012 
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - International business enterprises
KW  -  Management
KW  - Business planning
N1  - Includes bibliographical references and index
ER  -