Cullen, John B. 1948- International business : strategy and the multinational company / John B. Cullen and K. Praveen Parboteeah. - New York : Routledge, 2010. - xxv, 500 p. : col. ill., col. maps ; 29 cm. Includes bibliographical references and index. ISBN: 9780415800570 (hbk : alk. paper) 0415800579 (hbk : alk. paper) Subjects--Topical Terms: International business enterprises -- Management.Business planning. Dewey Class. No.: 658.4012 / CUL [ Shelf 78]