Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Pearson Education/Prentice Hall,  c2007. 
 - xviii, 581 p., [55] p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780135053010 0135053013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH [ Shelf 70 ]