TY  - BOOK
AU  - Keller, John M.
TI  - Motivational design for learning and performance: the ARCS model approach 
SN  - 9781441912497 (hardcover)
U1  - 658.40714 
PY  - 2009///
CY  - New York
PB  - Springer
KW  - Instructional systems
KW  -  Design
KW  - Motivation (Psychology)
KW  - Motivation in education
KW  - Learning, Psychology of
N1  - Includes bibliographical references (p. 325-344) and index
ER  -