Motivational design for learning and performance : the ARCS model approach /
John M. Keller.
- 1st ed.
- New York : Springer, 2009.
- xxiv, 353 p. : ill. ; 24 cm.
Includes bibliographical references (p. 325-344) and index.
9781441912497 (hardcover)
Instructional systems -- Design. Motivation (Psychology) Motivation in education. Learning, Psychology of.