The expressive organization :  linking identity, reputation, and the corporate brand / 
edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. 
 - Oxford ;   New York :  Oxford University Press,  2000. 
 - xv, 292 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780198297796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Corporations -- Public relations.<br/>Business communication.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.1  / SCH [ Shelf 43 ]