TY  - BOOK
AU  - Schwarz, Eric C
TI  - Advanced Theory and Practice in Sport Marketing: Eric C Schwarz and Jason D Hunter
SN  - 9780750684910
U1  - 796.0698 
PY  - 2008///
CY  - Burlington
PB  - Butterworth-Heinemann; Elsevier
KW  - Sport Marketing
ER  -