TY  - BOOK
AU  - Ulin, Jeff.
TI  - The business of media distribution: monetizing film, tv, and video content 
SN  - 9780240812007 (alk. paper)
U1  - 384.068 
PY  - 2009///
CY  - Burlington, MA
PB  - Focal Press
KW  - Motion pictures
KW  -  Marketing
KW  - Video recordings
KW  - Television broadcasting
N1  - Includes bibliographical references and index; Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming a new paradigm -- Ancillary revenues : merchandising video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing
ER  -