Ulin, Jeff. <br/><br/>
The business of media distribution :  monetizing film, tv, and video content / 
Jeff Ulin. 
 - Burlington, MA :  Focal Press,  2009. 
 - 509 p 24. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming a new paradigm -- Ancillary revenues : merchandising video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing. 
<br/><br/><label>ISBN: </label>9780240812007 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures -- Marketing.<br/>Video recordings -- Marketing.<br/>Television broadcasting -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>384.068  / ULI [ Shelf 77]