TY  - BOOK
AU  - Salinas, Gabriela.
TI  - The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications 
SN  - 9780470740316 (cloth)
U1  - 657.7 
PY  - 2009///
CY  - Chichester, U.K.
PB  - Wiley
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Valuation
N1  - Includes bibliographical references and index
ER  -