Salinas, Gabriela. <br/><br/>
The international brand valuation manual :  a complete overview and analysis of brand valuation techniques, methodologies and applications / 
Gabriela Salinas. 
 - Chichester, U.K. :  Wiley,  c2009. 
 - xxviii, 420 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470740316 (cloth) 0470740310 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Valuation.
<br/><br/><label>Dewey Class. No.: </label>657.7  / SAL [ Shelf 77]