TY  - BOOK
AU  - Ungson, Gerardo R.
AU  - Wong, Yim-Yu, 
TI  - Global strategic management
SN  - 9780765616883 (pbk. : alk. paper)
U1  - 658.4012 
PY  - 2008///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Strategic planning
KW  - Globalization
KW  -  Economic aspects
N1  - Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives
ER  -