Ungson, Gerardo R. <br/><br/>
Global strategic management / 
Gerardo R. Ungson and Yim-Yu Wong. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2008. 
 - xvi, 579 p. :  ill. ;  24 cm. 
<br/><br/>Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives. 
<br/><br/><label>ISBN: </label>9780765616883 (pbk. : alk. paper) 0765616882 (pbk. : alk. paper) 
<br/><br/><label>Nat. Bib. No.: </label>GBA754421    bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013790327    Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Globalization -- Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>658.4012  / UNG [ Shelf 78]