TY  - BOOK
AU  - VanAuken, Brad
TI  - The Brand Management Checklist: Proven Tools & Techniques for Creating Winning Brands,
SN  - 9780749443580
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand
KW  -  Management
UR  -  http://10.10.1.6/eresource/BrandManagement/TheBrandManagment.pdf 
ER  -