VanAuken, Brad <br/><br/>
The Brand Management Checklist :  Proven Tools & Techniques for Creating Winning Brands,/ 
Brad VanAuken 
 - New Delhi :  Kogan Page,  2004 
 - xv, 316p.  ill.  26cm. 
<br/><br/><label>ISBN: </label>9780749443580 0749443588 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand -- Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / VAN [ Shelf 69 ]