TY  - BOOK
AU  - Jugenheimer, Donald W.
AU  - Kelley, Larry D., 
TI  - Advertising management
SN  - 9780765622600 (pbk. : alk. paper)
U1  - 659.1 
PY  - 2009///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising
KW  -  Management
KW  -  Case studies
N1  - Includes bibliographical references and index
ER  -